Company ascertains selection sequence of claims, for satisfaction of all parties, keeping limitations of resources with the company and internal as well external environment into account. This sequence is related to following strategy of the company.
(1) When there is strategy of new product to be introduced in the market, importance is given claim of the client, to give satisfaction to the customer.
(2) A preference is given to the claim of employees and trade unions, when there changes are to be made in the technology and there are possibilities of oppose of the employees for this.
(3) When there is trade depression in the market and investors are to be attracted, a preference is given to their claims.
(4) When company requires a trade credit, a preference is given to the claims of creditors.
(5) When there is excessive stock in the company and when high sales turnover is to be increased, a specific attention is given to the claims of the debtors.
(6) When business activities of the company become problematic for the surrounding people and a confidence of the local society is to be obtained, social claims are taken into consideration.
(7) When company has to manufacture a special product and foreign market is to be obtained, permission and necessary license is to be obtained from the government and for this govt, claims are taken into account.
Sequence of selection of satisfaction of the claims of above stated various parties, is ascertained, keeping limitations of the company in respect of circumstances, requirement and capability of the unit into consideration. This also becomes matter of important strategy.
